Good questions spark better conversations. Better conversations provide deeper understanding.
We bring incredible energy, analytical thinking, and creative problem-solving to developing exceptional research driven by exceptional questions. We start by working closely with you to design and develop research objectives that address specific strategic and tactical business issues. We end by translating research results into clear answers and specific actions that will tangibly move your business forward.
- Attract and retain customers
- Revive or create a brand
- Launch or redevelop a product
- Strengthen customer loyalty
- Refine and define messages, channels, and audiences
- Generate marketing, PR, and social media content
- Generate front page news
ACQUISITION AND RETENTION
Want to attract new customers and keep current ones? We help you discover the key drivers for acquiring new clients and enhancing loyalty among your existing clients. We provide effective techniques to identify those elements of your marketing and sales programs that will draw clients to your firm, and keep them there. The results will help you prioritize those areas best aimed at driving the growth of your business.
BRAND PERFORMANCE
Need to revive an existing brand or create a new one? Developing, building, and growing a successful brand in the marketplace are critical to the success of any business. Koski Research develops a diagnostic tool that measures and analyzes brand awareness, consideration, attitudes, and perceptions to identify a brand's most salient attributes and its current limitations. We then provide clients with clear recommendations on how to leverage their brand strengths, shore up weaknesses, and identify the ideal target audiences for their brands.
CUSTOMER EXPERIENCE
How strong are your customer relationships? At Koski Research, we understand that maintaining a healthy relationship with key stakeholders is vital to your success. By conducting satisfaction and loyalty research with your important stakeholders, we help you manage these relationships by identifying and prioritizing key drivers of satisfaction and loyalty. Through our custom research design and analysis, we identify performance gaps and recommend ways to address any problems that may be developing. Koski Research provides clients with a clear picture of the health of these critical relationships, along with ways to track the satisfaction and loyalty metrics that are most tied to business performance over time.
TAILORED MARKETING COMMUNICATIONS
What's the best way to communicate with your customers and prospects? A message may be just words on a page if not developed effectively, delivered via the most effective channels, and received by the most receptive audience. At Koski Research, we understand that you want to maximize your marketing and communications budget by targeting the most focused audience with the most motivating and powerful message. We help clients refine their marketing messages, understand and close communication gaps, and identify audiences that offer the best chance of success. We support our clients' communication development efforts by conducting research that ranges from individual message testing, to advertising, to public relations campaign support.
SEGMENATION
Wondering about new target markets? Your databases contain a wealth of information about your prospects and customers that can drive the next stage of your business's growth. At Koski Research, we develop superior survey instruments to measure and segment the essential psychographic, firmographic, and demographic attributes of your target markets, while leveraging your existing foundation of data. With the application of leading edge statistical techniques, we help identify relevant characteristics of your target markets, estimate their relative size, and uncover where the greatest market opportunities exist.
PRODUCT DEVELOPMENT
Planning to launch a new product or redevelop an existing one? From ideation, to concept evaluation, to pricing and marketing, Koski Research provides you with a full suite of research options to bring a product or service idea from initiation to market launch. We conduct research to help you identify the customer and prospect needs that are most suited to new product and service opportunities, test new product and service concepts, conduct pricing analysis, and support marketing plans.
COMPETITIVE INTELLIGENCE
How do customers compare you to the competition? Competitive intelligence: We understand the importance of having a clear understanding of how your company performs relative to your competition, whether you have multiple customer delivery channels or just one. From ongoing competitive measurement programs to single studies focused on a select set of products and services, Koski Research will design a custom mystery shop study to help you understand how effectively you are delivering your products and services in the marketplace.
A custom study may include:
- Store/Branch: Evaluate environment, product placement, positioning, marketing, sales, and customer service
- Online: Evaluate online marketing promotions, navigation, fulfillment, and service of your website
- Catalog/Phone: Measure your phone and mail order fulfillment and service
COMPETITIVE INTELLIGENCE
How do customers compare you to the competition? Competitive intelligence: We understand the importance of having a clear understanding of how your company performs relative to your competition, whether you have multiple customer delivery channels or just one. From ongoing competitive measurement programs to single studies focused on a select set of products and services, Koski Research will design a custom mystery shop study to help you understand how effectively you are delivering your products and services in the marketplace.
A custom study may include:
- Store/Branch: Evaluate environment, product placement, positioning, marketing, sales, and customer service
- Online: Evaluate online marketing promotions, navigation, fulfillment, and service of your website
- Catalog/Phone: Measure your phone and mail order fulfillment and service
BEST PRACTICES
Are you getting actionable results from your market research programs? Whether your company has a well-established research department or you're just beginning to build one, one goal remains the same - you want to maximize the benefits of your research efforts to your organization. At Koski Research, we have developed a unique diagnostic approach to evaluating and benchmarking clients' existing research operations and practices. We provide clients with an unbiased evaluation of their research efforts, as well as clear steps on how to enhance their research practices to maximize the business benefits from research initiatives.
Quantitative
Online—Flexible online survey programming, including the ability to show static and dynamic images to test advertising, marketing communications, and product design.
Telephone—High quality telephone interviewing services.
Mail—Survey design and administration.
Choice techniques—Optimize feature and price trade-offs and develop "what if" modes.
Multivariate analyses—Apply advanced statistical techniques to take the greatest advantage of the data and drive decision-oriented results.
Qualitative
- One-on-one phone and in-person interviews
- Traditional focus groups
- Online focus groups
Competitive
- Store, online, and catalog mystery shops